Behind the Brand: Why I started gloowy

Behind the Brand: Warum ich gloowy gegründet habe

Everyone deserves to glow

I founded gloowy because it has always been my dream to revolutionize the skincare industry through simplicity and innovation. Gloowy is for those who want to rediscover their inner SPARKLE and feel strong and confident in their own skin. The past two years have shown me how crucial it is to value one’s health and give the body the attention it deserves. Gloowy is your (and my) daily reminder that you are full of energy and self-confidence and can achieve anything if you believe in yourself.


For me, skincare has evolved into a daily ritual that empowers me, turning my bathroom into my safe space where I can find calm amidst the fast pace of life. While I enjoy exploring new ingredients, it’s the straightforward routines that truly have a lasting impact. Inspired by simplicity, self-care and driven by the latest skincare innovations, gloowy was created. gloowy brings together simple, sophisticated skincare essentials with online guides designed to help you understand the benefits of the ingredients, making skincare simple, clear, and accessible for everyone.


When I think of gloowy, I see people bursting with energy and confidence—people who know that real beauty comes from within and understand the importance of giving themselves and their bodies the care they deserve. With gloowy, I want to create a space that celebrates diversity and encourages everyone to feel strong in their own skin. Because I firmly believe that every person deserves to glow —yes, that includes you!


I’m so thrilled you’re here, and I can’t wait to see you glow!

Love, Freya x

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